And here it is, tonight’s Super Bowl ad from the Church of Scientology, which will be airing in certain local markets around the country tonight.
Since 2013, the church has bought local ad spots during the big game to show its slick ads, and this year will be no different.
But we do see some obvious differences in tonight’s ad than the ones we’ve seen in the past.
The biggest difference is that Scientology is named right off the bat. In previous years, the ad tends to promote a “mystery sandwich” of ideas and saves for the last seconds to reveal that the message is coming from the Church of Scientology. But this time, we see Scientology ID’d right at the beginning as we’re presented with the idea of what happens if you search on the words “What is Scientology” in Google.
The second big difference is that for the first time, a Scientology Super Bowl ad has no voiceover. Except for a little chatter at the beginning — “It’s like, what do they do in there? Have you met a Scientologist? Yeah, like, what do they believe?” — You’re just supposed to absorb this year’s message from the visuals. So let us know what reaction you have to the 30-second spot…
A 1-minute version of the ad will likely show up at Scientology’s YouTube channel later, and we’ll add it.
We’ll also be looking for Twitter reactions when the ad airs during the game later. It’s always fun to see the stunned reactions from viewers when they realize they’re seeing a Scientology TV commercial.
And here are the ads for the previous Super Bowls…
2013’s ad, “Knowledge”…
2014’s ad, “Scientology Spiritual Technology”…
2015’s ad, “Age of Answers”…
2016’s ad, “Who Am I”…
2017’s ad, “Your Full Potential”…
UPDATE: And so it begins…
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Make your plans now!
Head over to our HowdyCon 2018 website to start making your travel plans!
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Bernie Headley has not seen his daughter Stephanie in 5,015 days.
Katrina Reyes has not seen her mother Yelena in 1,618 days
Brian Sheen has not seen his grandson Leo in 161 days.
Clarissa Adams has not seen her parents Walter and Irmin Huber in 1,224 days.
Carol Nyburg has not seen her daughter Nancy in 1,998 days.
Jamie Sorrentini Lugli has not seen her father Irving in 2,772 days.
Quailynn McDaniel has not seen her brother Sean in 2,118 days.
Claudio and Renata Lugli have not seen their son Flavio in 2,612 days.
Sara Goldberg has not seen her daughter Ashley in 1,652 days.
Lori Hodgson has not seen her son Jeremy and daughter Jessica in 1,364 days.
Marie Bilheimer has not seen her mother June in 890 days.
Joe Reaiche has not seen his daughter Alanna Masterson in 4,979 days
Derek Bloch has not seen his father Darren in 2,119 days.
Cindy Plahuta has not seen her daughter Kara in 2,439 days.
Claire Headley has not seen her mother Gen in 2,414 days.
Ramana Dienes-Browning has not seen her mother Jancis in 770 days.
Mike Rinder has not seen his son Benjamin and daughter Taryn in 5,072 days.
Brian Sheen has not seen his daughter Spring in 1,178 days.
Skip Young has not seen his daughters Megan and Alexis in 1,581 days.
Mary Kahn has not seen her son Sammy in 1,453 days.
Lois Reisdorf has not seen her son Craig in 1,035 days.
Phil and Willie Jones have not seen their son Mike and daughter Emily in 1,540 days.
Mary Jane Sterne has not seen her daughter Samantha in 1,784 days.
Kate Bornstein has not seen her daughter Jessica in 12,893 days.
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Posted by Tony Ortega on February 4, 2018 at 14:50
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Our book, The Unbreakable Miss Lovely: How the Church of Scientology tried to destroy Paulette Cooper, is on sale at Amazon in paperback, Kindle, and audiobook versions. We’ve posted photographs of Paulette and scenes from her life at a separate location. Reader Sookie put together a complete index. More information can also be found at the book’s dedicated page.
The Best of the Underground Bunker, 1995-2017 Just starting out here? We’ve picked out the most important stories we’ve covered here at the Undergound Bunker (2012-2017), The Village Voice (2008-2012), New Times Los Angeles (1999-2002) and the Phoenix New Times (1995-1999)
Learn about Scientology with our numerous series with experts…
BLOGGING DIANETICS: We read Scientology’s founding text cover to cover with the help of L.A. attorney and former church member Vance Woodward
UP THE BRIDGE: Claire Headley and Bruce Hines train us as Scientologists
GETTING OUR ETHICS IN: Jefferson Hawkins explains Scientology’s system of justice
SCIENTOLOGY MYTHBUSTING: Historian Jon Atack discusses key Scientology concepts
Other links: Shelly Miscavige, ten years gone | The Lisa McPherson story told in real time | The Cathriona White stories | The Leah Remini ‘Knowledge Reports’ | Hear audio of a Scientology excommunication | Scientology’s little day care of horrors | Whatever happened to Steve Fishman? | Felony charges for Scientology’s drug rehab scam | Why Scientology digs bomb-proof vaults in the desert | PZ Myers reads L. Ron Hubbard’s “A History of Man” | Scientology’s Master Spies | The mystery of the richest Scientologist and his wayward sons | Scientology’s shocking mistreatment of the mentally ill | The Underground Bunker’s Official Theme Song | The Underground Bunker FAQ
