For the fourth year in a row, Scientology has aired one of its ads in some local markets during the Super Bowl. And, as usual, the ad has produced a lot of hilarity on Twitter as viewers around the country react in pretty much the same way: “Was that really a Scientology ad I just saw?” This year is no different, as you’ll see in the Twitter reactions below. But first, let’s review the ad itself first.
As in past years, Scientology saved money by only buying local-market spots in some areas, which we have been told adds up to about a $1 million cost, rather than airing a 30-second national ad, which this year ran about $5 million.
Which cities got the ad? We’ll have to judge from the Twitter reactions. But in the past, Scientology leader David Miscavige has aired the ads in cities where his local members have put up the cash to open an “Ideal Org” as a way to punish those cities that haven’t yet ponied up for a new church.
Do these ads actually help the church recruit new people? Probably not. They’re just too hilariously bizarre to rope in newbies. Our experts tell us the ad is really aimed at existing members, to convince them that their donations are being spent to propagate Scientology.
OK, so here’s the minute-long version of the 30-second ad you saw on television…
We live in an age of technological wonder
At the touch of a button
In a fraction of a second
The world’s knowledge at our fingertips
A seemingly infinite source of answers
To any question we might ask
Except for one
The one we thirst for
The one that leads to understanding
The question that lies at the intersection of technology and spirituality
Who am I?
And some reactions…
That was cool. I'm gonna check out Scientology.
— Mindy Kaling (@mindykaling) February 8, 2016
Scientology with the big ad buy! I gotta get into real estate/religion
— Sarah Silverman (@SarahKSilverman) February 8, 2016
A Scientology commercial? Really?
— Allie C (@Allie874) February 8, 2016
— Loophole-chan (@loophole572) February 8, 2016
— Adam Tod Brown (@adamtodbrown) February 8, 2016
The Church of Scientology out here spreading propoganda.
— KM. (@wafiljzr) February 8, 2016
Scientology just dropped a #SB50 ad. I see what you did there Tom Cruise
— Candace Lewis (@candacelewis49) February 8, 2016
Are you shitting me the church of Scientology, WTF!
— Francis X. McGough (@ATCLawns) February 8, 2016
#SuperBowl played a commercial for Scientology? Just when you thought America couldn't be more brainwashed… I'm in fear of our future
— Brandon Reagan (@bReags32) February 8, 2016
Thanks for reminding me NOT to check out Scientology. #SB50
— Lucía (@LuciaSpeaking) February 8, 2016
— Kevin Cooper (@JKevinCooper) February 8, 2016
Let's guess how many kids the church of scientology had to indenture to pay for that commercial w/ ancient wailings of a female vocalist
— roxie boycrush baker (@Little___Lamb) February 8, 2016
Scientology: The intersection of spirituality and technology. You know, at the end of Pyramid Scheme Drive. #SuperBowl50
— chris perrins (@pezzertweet) February 8, 2016
— adam miguel (@AdamMiguel) February 8, 2016
If the Scientology ad aired in your area, you are one of the lucky ones blessed by Xenu
— Raul Pudd (@leducviolet) February 8, 2016
WHY THE HELL WAS THERE JUST A SCIENTOLOGY AD ON MY TELEVISION NO
— jillian loves harry❥ (@sleaterlirry) February 8, 2016
How much money did Tom Cruise put up for that Scientology commercial?
— Kevin Gorman (@_KG3) February 8, 2016
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Our book, The Unbreakable Miss Lovely: How the Church of Scientology tried to destroy Paulette Cooper, is on sale at Amazon in paperback and Kindle editions. We’ve posted photographs of Paulette and scenes from her life at a separate location. Reader Sookie put together a complete index. More information about the book, and our 2015 book tour, can also be found at the book’s dedicated page.
Learn about Scientology with our numerous series with experts…
BLOGGING DIANETICS: We read Scientology’s founding text cover to cover with the help of L.A. attorney and former church member Vance Woodward
UP THE BRIDGE: Claire Headley and Bruce Hines train us as Scientologists
GETTING OUR ETHICS IN: Jefferson Hawkins explains Scientology’s system of justice
SCIENTOLOGY MYTHBUSTING: Historian Jon Atack discusses key Scientology concepts
Other links: Shelly Miscavige, ten years gone | The Lisa McPherson story told in real time | The Cathriona White stories | The Leah Remini ‘Knowledge Reports’ | Hear audio of a Scientology excommunication | Scientology’s little day care of horrors | Whatever happened to Steve Fishman? | Felony charges for Scientology’s drug rehab scam | Why Scientology digs bomb-proof vaults in the desert | PZ Myers reads L. Ron Hubbard’s “A History of Man” | Scientology’s Master Spies | Scientology’s Private Dancer | The mystery of the richest Scientologist and his wayward sons | Scientology’s shocking mistreatment of the mentally ill | Scientology boasts about assistance from Google | The Underground Bunker’s Official Theme Song | The Underground Bunker FAQ
Our Guide to Alex Gibney’s film ‘Going Clear,’ and our pages about its principal figures…
Jason Beghe | Tom DeVocht | Sara Goldberg | Paul Haggis | Mark “Marty” Rathbun | Mike Rinder | Spanky Taylor | Hana Whitfield